Creating a Resonating Brand
Originally published in 2021, I deconstruct the process of the Online Shop brand ethos and what it means.
Marketing & Branding
The Death of '#' and the Rise of 'Online Word of Mouth'
Originally published in 2019, I explore the deprecation and ineffectiveness of hashtags and the rise of online word of mouth.
The Future is Vertical not Horizontal
Originally published in 2018, I take a look on the future of the way we will consume media and predict that we will consume media vertically and not horizontally.
Building the Next Generation of E-Commerce
Originally published in 2018, I explore the current climate of E-Commerce and what to expect next through successful analysis of design, testing and implementation.
How Important Are Online Influencers in 2018?
Originally published in 2018, I explore the concept of influencers and their importance in the market.
Is Unbranded is the New Branded?
Originally published in 2018, I explore the idea of unbranded consumer goods becoming the new prevalent choice of consumers in an ever-changing market.